Lead generation for freight forwarders, 3PLs and carriers.
Done-for-you prospecting for the whole logistics ecosystem: forwarders, carriers, 3PLs, fulfilment, cold chain and project logistics. Qualified, briefed, and exclusive to you across the UK, Ireland and Europe.
Who this is for: Any UK, Irish or European logistics business that needs pipeline, with or without a sales team. One client per service line, per territory.
We are a team that came out of logistics rather than out of marketing. Ten years quoting lane rates, modelling total landed cost and building pipeline across road, air, sea and express, at DSV, DHL Express, DHL Parcel and DPD.
Denas leads every engagement himself. He sets the ICP, signs off the list before a single email sends, and writes every sequence personally. You will not be handed to an account manager, and you will not be sold to by someone who has never shipped a pallet.
DSV · multi-modal · 2023–2025
DHL Parcel · 28 accounts in 4 months
DPD · £800k+ portfolio
Denas’s own numbers from selling freight, not Blackridge client results. Those are below. Full record and career history.
Your prospects get 30 cold emails a week. They delete 29.
Most agencies treat logistics like any other sector. They run the same playbook they use for SaaS and dental practices. Your transport director smells it from the subject line, and so does everyone else's.
Industry, not guesswork
Ten years quoting lane rates and building pipeline across road, air, sea and express. We know both sides of the conversation because we have sat on both.
Copy that sounds like an insider
Your prospects can tell when a cold email was written by someone who has never shipped a pallet. Ours read like they came from someone who has been in the industry for years. Because they did.
Alongside your team, or instead of one
We feed a sales team warm conversations so they stop burning through lists. Or, for an MD who cannot justify an £88,000 BDM, we simply are the top of the funnel. Either works.
Pipeline or nothing
Emails sent. Replies received. Meetings booked. We do not send brand awareness reports. If it does not put a meeting in a diary, we do not count it.
Three sectors. Three sizes. The same methodology.
One is the largest freight forwarder in the world. The other two you have never heard of. The approach does not care how big you are, because the buyers behave the same way whatever the letterhead says.
Client names are redacted because our clients would rather their competitors did not know who fills their pipeline. Two references are available before you sign.
Where a positive reply turned out to be outside what the client could actually fulfil, it is counted separately below. You should be able to see which number is which.
“No more hours lost on bad contacts. The leads were spot on and ready to move. We closed accounts across air, sea and express, one of them now running about £250,000 a year.”
Business Development Manager · Global freight forwarder · Case 01
What a qualified reply actually looks like.
Every agency claims replies. Below are real ones, reproduced word for word from live campaigns. Names, companies, addresses, phone numbers and domains are blacked out. Nothing else has been touched.
Stationery manufacturer · multi-channel
“I am interested in receiving a quote for our 3PL requirements if you have capacity. Could you please call me on my mobile number below for an initial chat?”
Why this one matters: this is the chief executive of an established manufacturer answering a cold email with a full procurement brief, unprompted, in a single reply. That is not a lead. That is a live tender, opened by one email.
FOOD & DRINK BRAND
“Many thanks for trying to reach me! I’m happy to have a call to discuss the options and services you offer. Let me know when you are available next week for a call.”
Meeting requested on the first reply.
Homeware brand
“Could you please share the comparison? We’re currently exploring options and considering a change in our fulfilment partner.”
Actively in-market and reviewing incumbents.
Supplements brand
“Sure, please send me rates for RM48 tracked parcels, 6,000 orders per month. Average weight is around 750g.”
Volume and specification handed over unprompted.
Apparel brand
“Thanks for reaching out and happy to receive a proposal. Avg unit weight is 700g actual and 1.5kg volumetric; average orders per month 500–2,000 depending on season, with 40% in US, 40% in UK.”
Proposal invited, full profile disclosed.
No templates. No “I hope this finds you well.”
Your prospects can tell when a cold email was written by someone who has never shipped a pallet. This one opens on a fee restructure and a payout delay that the reader had personally been dealing with for months.
That is the difference between an email that gets read and one that gets deleted with the other twenty-nine.
Hi ,
January’s FBA fee restructure plus the DD+7 payout delay since March has put a lot of UK Shopify and Amazon sellers in an awkward spot, paying more per unit and waiting a week longer for the cash to land.
We run a fulfilment operation built for SME e-commerce: pay-as-you-go, no minimums, no setup fees, same-day dispatch on anything in by 4pm, and a 15-minute reply on every query. No tickets, no chatbots.
Reply with your average unit weight and monthly order volume and I’ll send back a quick FBA-vs-us cost comparison. No call needed.
Best regards,
See all ten replies, plus the case studies behind them →
On verification: every reply above is quoted verbatim from a live campaign inbox. We redact rather than paraphrase, because paraphrasing is how numbers get invented. Originals, unredacted, can be shown on a call under NDA.
Four steps. No drama.
Week three is the honest answer, not week one. Anyone promising meetings in the first fortnight is either sending to a bought list or lying.
Discovery & ICP
Your services, lanes, margins and no-go accounts. ICP development that goes well past job titles: mode, volume band, seasonality, incumbent, decision structure.
List build & warm-up
List built by hand and verified, while sending domains are warmed for 14–18 days in parallel. Skip the warm-up and the whole campaign lands in spam.
Sequences go live
Sequence depth set by your vertical: two touches for a global forwarder, seven or eight for cold chain. Your 30 days starts here, not when you sign.
Qualify, hand over, rewrite
Replies qualified and handed over with full context inside 24 hours. We watch reply and objection patterns weekly and rewrite the copy when something is not landing.
The emails come from you. Not from us.
We send on your behalf, from domains that read like your business, signed off in your name. When a prospect replies and you pick the thread up, there is no handover moment, no agency to explain, and no third party sitting in the conversation.
As far as your prospect is concerned, you emailed them and they replied to you. We do not appear anywhere.
Every sector gets its own treatment. Nothing is reused between clients, and nothing is reused between verticals.
We are not right for everyone.
- Sell freight forwarding, 3PL, parcel, same-day, fulfilment or customs brokerage
- Have someone who can follow up inside 48 hours: MD, director, account manager or sales team
- Are targeting the UK, Ireland or Europe
- Can onboard within five working days and follow up leads promptly
- Want pipeline, and are prepared to be told when something is not working
- Want leads on a per-lead fee or commission basis. We work on fixed retainers only
- Have nobody who will act on a warm conversation within a couple of days
- Sell outside logistics and supply chain
- Need results inside two weeks
- Are looking for brand awareness, impressions or content marketing
The Make-Good Guarantee
We agree a number before launch
A monthly figure for qualified replies, set against the real size of your addressable market and written into the engagement. Not a range, not a target. A number.
What counts toward it
A decision-maker or influencer at a corporate entity (GM, Ops Director, Commercial Director, MD or equivalent) asking to learn more, requesting rates, or agreeing to talk. Not an unsubscribe. Not an out-of-office. Not a sole trader.
If we miss it, the next month is free
We keep the campaign running at our cost until the shortfall is cleared. You do not pay twice for the same number, and you do not chase us for a refund. The make-good is automatic.
The clock starts at launch, not at signature
Day one is the day the first sequence sends. The two to three weeks of list building and domain warm-up before that are ours, not yours. You are never billed a campaign day for work that has not started.
What it covers
Starter and Growth retainers. The £2,000 pilot is a fixed 30-day engagement to prove the method and is priced accordingly. It carries no make-good.
It runs both ways
Conditional on onboarding inside five working days and leads followed up inside 48 hours. We cannot guarantee outcomes on conversations that go cold on your side.
Beyond the guaranteeFixed retainers, no per-lead fees, no commission. Leads exclusive to you, never resold. Thirty days' rolling after the pilot, no long tie-in.
No per-lead fees. No surprises. Pure retainer.
Published because you should be able to work out whether this is worth a call without having to book one. One won contract at typical freight forwarder margins covers six to twelve months of Starter.
Pilot
Prove the method on one ICP before committing to anything ongoing.
- One ICP agreed and targeted
- List built and verified
- Full sequence launched and managed
- Performance report at close
Not included: reply guarantee, ongoing campaign management
Start with a pilotStarter
One campaign running continuously against a single buyer persona.
- One active campaign, running continuously
- One ICP, one buyer persona
- List refreshed as needed
- Interested replies handed off within 24 hours
- Monthly performance report
- Covered by the Make-Good Guarantee
Not included: a second ICP or market
Book a strategy callGrowth
Two campaigns in parallel across different markets or service lines.
- Two campaigns running simultaneously
- Two ICPs, service lines or markets
- Double list management and copy
- Double reporting
- Covered by the Make-Good Guarantee
Not included: LinkedIn or paid channels, email only
Book a strategy callNo VAT · No setup fee · Two ways to save 10%: commit three months upfront, or agree to a named case study with verified numbers · Maximum discount 10%
The things buyers actually ask
Whose domains do you send from, and whose name is on the email?
When does my 30 days actually start?
How many emails are in a sequence?
Do you work with our competitors?
What happens if the campaign isn’t working?
How do you handle GDPR and PECR for UK and EU outbound?
We don’t have a sales team. Does this still work?
We already have an SDR. Why would we need this?
Who writes the copy?
What is the notice period?
Thirty minutes. No deck. No hard sell.
You tell us what you sell and who you sell to. We tell you whether we can help and what it would look like. If we are not the right fit, we will say so on the call.
You will leave with a view of which segments in your lanes are worth targeting, whether or not we end up working together.
30-Minute Commercial Call
Pick a day, or open the full diary